itsu eat beautiful

Smiling woman behind a store counter, wearing a dark uniform shirt.

itsu by us

Asian-inspired dishes freshly made in our 83 restaurants. Noodles, brown rice, dumplings, soups & sushi. Steamed [not fried], packed with wholegrains, fibre, protein & greens.

A pink shopping basket filled with a variety of Itsu brand Asian-inspired food products.

itsu by you

Find your favourite Asian-inspired dishes & ingredients in fridges, freezers & on the shelves of supermarkets across the UK & Europe.

Dumplings & bao, as well as broths & noodles, for quick & easy meals at home. Our miso, seaweeds & crispychilli oil are authentic & all restaurant-quality.

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its'our story

Here’s a true story about how, over two decades, itsu customers created a new and pioneering food place. Thank you to them for their thousands of emails, letters, texts and phone calls along the way.

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Youth Kitchen

Youth Kitchen invests in nutrition education for children. The charity funds classes, fresh ingredients, and cooking equipment for students across the U.K.