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its’our story

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eat beautiful

Celebrate the stunning flavours of the Far East with our eat beautiful menu. High in nutrients & energy, refreshingly low in calories, low in saturated fat; food for a new lease of life. Welcome to the fast food of the future; it’s beautiful, good for you and delicious, power packed with zen goodness to help keep you on the ball.

health & happiness

Since 1997 itsu has made light, nutritious dishes, 50 of which are under 500 calories. Our mantra is ‘fresh not fried’, we prepare and cook in every itsu. We don’t operate a central production facility. Steamed vegetables, fresh fish, brown rice dishes, noodles and pot’soups are freshly prepared for dine in & take away.

do beautiful

To find out more about our sustainability + sourcing click here.

the journey so far

Julian Metcalfe opened itsu in 1997 whilst working at Pret a Manger [which he co-founded in 1986]. At the time there were only a handful of Japanese restaurants in London. The word itsu means ‘whenever’. We now have over 70 company owned itsu’s and we open in New York in June 2018. At the moment, we do not franchise and we do not intend to.

the half price evening sale

The half price sale [every evening] is part of every itsu. We make our food fresh in every itsu. We like to start 100% fresh each day.

amazing teams

Itsu has been voted as one of the UK’s coolest brands and in 2016 we won ‘best concept’ at the Retailer of The Year awards, voted by senior executives from the industry itself. From our forward-thinking Academy team to our city + guilds accredited fish pros – the itsu family tree gives our employees the chance to get on. In 2017, our amazing people team won the CIPD award for ‘HR team of the year’. Apply now at

Volleyball partnership

itsu are the proud partners of the Volleyball England Beach Tour. Butterfly light, eat beautiful food helps support the healthy and active lifestyle of England’s beach volleyball athletes.

itsu [grocery]

itsu [grocery] is an important part of itsu. We develop products and partnerships with inspirational food manufacturers all over the Far East. You can find itsu [grocery] products in many supermarkets and health food shops, see here:

pink ribbon foundation

We’re proud supporters of the Pink Ribbon Foundation… You’ll find change boxes in front of the tills in all our stores. You’ll also find Ty Nant water for sale in store. The Ty Nant special ice-like PET bottles with Pink caps and Pink labels support the Pink Ribbon Foundation as well. Drink Pink. Find out more about our dedicated charity and how you can join in the fight against breast cancer here: